Monday, 6 February 2012

Enterprise lecture

How not to fail

Reasons why businesses fail:

Failure to adapt to the changing market
Not marketing self
Not seeking professional advice
Not accounting records/ software
Uniformed decisions regarding financial records

SWOT competitor analysis
PEST analysis on your environment
NESTA website- creative clusters
Design week magazine
A-N.org.uk -artist newsletter
Creative choices website- subscribe
Marketing plan
Marketing communication mix
Choose three methods to promote yourself
Identify three competitors

Who's going to take on different roles?

List all the things you need recourses you need- equipment, studio. How much stock do you need to carry to fulfil orders quickly.

Why will people buy from you (PEST analysis)- 3 competitors- look at their S&W

Include a marketing plan, Three effective innovative methods, explain why they will be effective in reaching your target market.

How much will it all cost? (Start up costs) Will we be able to fund it ourselves? Bursaries, loans. Overheads. Direct costs.

PRESENTATION

No more than ten slides
Use powerpoint only as visual aid
Do not use it as a crutch
Hold your notes in your hand

Before an interview- read 3 major newspapers, and pick up on issues that may effect the creative industry- bring it up, ask them how it effects their business.

websites:

ARTSMIX
EAST STREET ARTS
UMBRELLA
LIMEHOUSE
ROUND FOUNDRY MEDIA CENTRE
WILDFIRE


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