Tuesday 12 October 2010

Rational and Questionnaire- Alphabet Soup... Creating a typeface

A questionnaire filled out by my partner Charlie...
Where are you from?
Manchester
Which living person do you most admire and why?
Will Smith... Cool as f**k
Cat or dog? 
Dog
Where would you like to live?
Australia or New York
What would your super power be?
Super strength
What is your most unappealing habit?
Ego
What is your favourite word?
Fajita
What is your favourite book?
Spot the dog
Who would you invite to your dream dinner party?
The mighty boosh
If you could edit your past, what would you change?
I'd climb more trees
What do you consider your greatest achievement?
Climbing the highest mountain in the Atlas mountains
Tell us a joke
...please
Tell us a secret
I'm not that good


RATIONAL...
What is the problem you intend to solve? 
To design a typeface that communicates my given partners personality and characteristics.

Who is the audience?
My partner, Charlie Crosby.

What do they need to know?
That the typeface is directly relevant to them and successfully communicates their personality.

Why do they need to know? 
In order to answer the brief.

How will they understand the outcome?
I intend to interview him and use key elements of his personality to communicate him as a person visually.

What research is required? 
Primary- Information found out through information and questionnaire.
Secondary- Research into to other typefaces and fonts.

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