Study Task 5

Proposed position statement

• Who am I – who are they ?
• Where are they – How will they find me ?
• How will I promote myself – what do they want to hear ?
• Who else is out there – how good are they ?

Write 10 short but informative statements that identify your distinctive ‘positioning’ as a Graphic Designer. Your statements should consider your ambitions, skills and areas of creative interest in relation to the market, your clients, competition and possible collaborators and should be based on the information that you have collected in response to the set tasks.

You will need to compare a list of your skills and services against customer/client needs to those of yourcompetitors, this should help you determine how your company is unique.

1. I intend to form a print based graphic design studio located in Leeds, especially after my experience working with my enterprise group InPress.
2. I want to focus on screen printing and broaden my knowledge in different printing methods, inks and stocks to set me aside from other design studios.
3. Having specialist printing in house will give my studio a unique selling point and give it a creative edge.
4. I am extremely interested in image, branding, promotion and illustration, but I would like to collaborate with other designers to widen our skill set. Designers that specialise in typography, publication and layout design, digital media and different illustrative skills to my own would be ideal.
5. Although I would like to be primarily based in Leeds, I would also like to experience working abroad to broaden my creative thinking and experience different cultures to influence my design work.
6. It is a strong belief of mine that you should have friendly contact relations. I want my clients to know that I work in the graphic design industry because of my passion for it and my thirst for more knowledge in this area.
7. From running the InPress event I have found that this is a very successful, low cost fun way to promote what we do. We managed to cover all of our costs and get work from just our first event. Leading up to when we graduate we have decided to carry on InPress and do quarterly events and any work and orders we receive from doing these events. We are also going to have a part in the end of year shows following a conversation with Fred.
8. The events held by InPress will be a chance to showcase our own work and have some creative freedom. This will keep graphic design fresh and fun for us but will also allow us to keep up with contemporary design practice when fulfilling orders and briefs from clients.
9. Organising these events is a unique way to promote our design studio and will give us a unique selling point. They will also allow potential clients to see our work first hand and meet us face to face, giving us a friendly image.
10. Overall I am set on creating a studio in Leeds after I graduate. Hopefully InPress will grow and continue to get work as I have already found a collective of designers that I work extremely well with and compliment each others strengths. We all have the same idea of what we think a graphic design studio should be, are hard working, organised and all have a passion for graphic design practice.