Monday 9 January 2012

Enterprise lecture

Don't just get a job!   
why not?

Jobs are getting increasingly more competitive and the unemployment rate is growing. 
Its never been easier to set up your own business and the risk is so low.

Johnny Cupcakes

Be passionate about your business

4Ps
Products
Price
Promotion
Place

Marketing
Brand 
Longevity
Scarcity

Risk
Take a chance
Learn from mistakes

Getting started... They think it takes luck, a clever idea or just knowing the right people. Thats not true it's about you. 

Do what you love.
Start a business when you are still a student or employed.
Don't do it alone.
Do your research.
Write a business plan.
Register your business name.

...think about the skills you need, not just the ones you've already got and collaborate to fill the gaps.

Network.
Seek professional advice.
Employ people who are cleverer than you.

...find out biggest causes of business failure.

What is a business plan?

A written statement of what you want to achieve and how your'e going to achieve it.

Activity and skills required, mission and values
Resources and equipment needed (overheads)
Marketing, 4 Ps, monitoring your competitors
Money, finance needed, budgeting, money management systems

Why do we need one?

If you can write a detailed business pitch, it will make you focus your efforts, clear some objectives, enable you to track your growth and will attract collaborators.


Where to find a business plan

A high street bank... Barclays
The Arts Council

Where to find funding

By helping others to get grants
Crowd funding 
We did this 
Cooperative?

How do we get organised?

Meredith Belbin: Organisation theory- 9 different roles in a team. 

  1. Completer finisher
  2. Implementer
  3. Shaper
  4. Co-ordinator
  5. Resource investigator
  6. Team worker
  7. Monitor evaluator
  8. Plant 
  9. Specialist
People can play more than one role in a team.

Charles Handy:
Power culture- Small organisation. One boss, family restaurant for example
Role culture- Large organisation. Principle, series of deans and directors, self contained
Task culture- Freelance people get together to create something. No hierarchy. Just a team of people on an equal level.
Person culture- Key people in a business, and people who support them. A dental practice for example, a few dentists and nurses, receptionists, cleaners etc supporting them.

if you earn more than 70,000 then you are obliged to pay VAT... meaning you have to add an extra 20% on every customers invoice... which is horrible. A way to get around this is to have separate registered businesses for different aspects of your business as a whole.

The only advantage of VAT is that you can claim it back on all materials you buy, but this isn't a great advantage.





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