The next brief we've been given is for Marston's Pedigree. The idea is that sons and daughters should buy their dad a pint for fathers day. We brainstormed our ideas together and came up with the idea of daughters inheriting bad traits from their dad, such as a moustache or a receding hairline. We thought that visually this would be a humorous approach and would also approach a different audience, the daughters rather than sons.

We pitched all of our ideas including this one to Richard and Remco and they really liked it and helped us to develop it further. they asked us to mock them up with the logo and slogan at the bottom.

We were then given a brief that was for a new ride called Killer Kraken for Heide park, a theme park in Germany. This is when I started to really realise the strain of constantly churning out ideas everyday, and dealing with the thought of basically being told that they are crap. Fortunately, once again Richard and Remco really loved our ideas for this brief and we mocked them up. They chose which ones they liked best, which were the lift doors, the bottom of the coffee cup and the toilet seat. they told us that they will be pitching these ideas to the clients and will keep us posted, so fingers crossed!