Study Task 1

Who am I?- Who are they?


All possible client groups that I can think of, although there are so many subcategories I could go on forever.

• Music 
• Retail
• Publishing
• Education
• Film 
• Medical and pharmaceutical 
• Leisure industry
• Tourism
• Sales and marketing/advertising
• Charity
• Technology
• Art and design
• Food and health
• Beauty and cosmetic
• Television
• Government and council 

I realise that my interests within graphic design will evolve and change as I progress on this course, but currently I can see myself working primarily with type as image. This could work across various different client groups. 

The particular client group that I can see myself working with is perhaps retail and promotional graphic design. I love print based design and working in this field would allow me to work across a range of different medias encouraging me to spread my wings and experiment with different forms of design media. I think that retail is broad and open to many different forms of promotion, and I feel that I am good at thinking of new and innovative ideas to promote a brand.

Brand identity is also something that I am interested in and working with retail graphics would allow me to work closely to the branding itself and keeping it consistent is key. All design work would have to keep true to the label.

Producing such material would also sometimes allow me to incorporate my illustrative skills and to use type with image, which are both things that I am massively interested in.

As I have mentioned before I am aware that as my skills and knowledge develop before graduating my aims could change, but I think that it would be very beneficial to work in a small group of creatives as this would allow us to feed off of each others strengths. Working in this kind of environment would allow us to cover a broad range of graphic design including for example promotional material and retail graphics.

Today we had our first session with Jane and John. I found it really helpful and was given some great advice. The main thing I got from this was that we were told to aim high. This got me thinking back to the GBH talk that I went to. I was really interested in their work and the thought did cross my mind about asking for a placement, but I thought I'd be shooting too high. However one of the main things we were told today is aim high and early. So I am going to email them enquiring about placements.
Another thing we were told is that if we don't get a placement, then be persistent and ask for live briefs, for advice, say you like certain projects. Also email people, not just the company and use their names its more likely to be read this way.

So things to do:

• Email Jason Gregory and Mark Bonner at GBH
• Make some business cards
• Start looking at creative C.V.s 
• Start looking at companies that I would like to have a placement at, in Leeds and London

Enterprise lecture

Time management

Today's to do list...

• Finish all print tasks (four in total) and post to design context.
• Do PPD task 2 and post to PPD
• Do enterprise task and post to PPD
• Look up visual references and links for the D&AD GBH talk and add to existing post on PPD

Good is... Tribal body modification

Why?
1. Every process has a story and meaning behind it.
2. It is a mean of communication between tribes people.
3. It is visually beautiful and unique to traditions in the western world.
4. Todays fashion and trends in our culture are increasingly influenced by tribal wear and body adornment.
5. To become more aware of such practices is to broaden your cultural knowledge.

I intend to...
Promote a carnival celebrating the traditions and practices of African tribes people, focusing on body modification.

...to a group of...
people that are interested in world culture. My audience would be similar to that of Notting Hill carnival. Also to body modification enthusiasts, everyone who is interested in anything from henna tattoos to scarification.

...that...
Not all body modification is gross and over the top, it can have culture and meaning and can be truly beautiful.

In order to achieve this I will produce...

PRODUCT
Illustrations influenced by my research on poster format, contained in packages that also include a keepsake and information pack to be given out either before or at the carnival to promote.

RANGE
I will produce a range of illustrations to display on the posters and different information packs to accompany each one.

CONTEXT
The packages and posters could be sent to schools and universities to promote the event,  and also given out or sold at the carnival to educate and as a souvenir.

Enterprise lecture

D&AD talk

Today I went to a talk by GBH (GregoryBonnerHale) set up by D&AD. I had never heard of this company before, but this talk was great and I love some of their work which is mostly graphic design based.

Eurostar
This was one of my favourite campaigns that GBH presented. Using basic cheap materials and using graphic design to make them look more upper class and classy. It has come out great and just goes to show what good graphic design can do for a companies image.

Puma
GBH have done a lot f work for Puma, here a a few of my favourites.

SLS luxury hotels
This campaign was definitely one of my favourites. They explained to us that it all started by designing the chandelier logo, and added the mischievous monkeys as a little quirky extra. From this arose a theme and the monkeys began to 'appear' all over the hotel. Even subtly, the names of the rooms for example were of famous monkeys.

Mar Mostro
Some amazing illustration here, Mar Mostro means monster of the sea.